Decay score (0–100)
A single number that tells you how urgently your content library needs attention. Based on real GSC click data across 16 months.
Paste your domain. Get a content decay score, a list of at-risk articles, and a one-click refresh checklist — in under 30 seconds. No signup needed.
Requires read-only Google Search Console access. We never store your data.
Analysing your content decay…
What you get
A single number that tells you how urgently your content library needs attention. Based on real GSC click data across 16 months.
See exactly which URLs have lost the most traffic from their peak, ranked by decay severity. Know where to act first.
A prioritised, actionable checklist tailored to your risk level — from updating stats to restructuring headings to re-submitting in GSC.
Copy one line of code and add the tool to your blog or agency site. Every visitor you send gets a free analysis — and you get a backlink.
How it works
Enter any domain or blog URL. No login, no credit card, no friction.
Grant read-only access to your Google Search Console. We never write or store anything.
Receive a decay score, at-risk article list, and a prioritised refresh checklist instantly.
FAQ
Content decay is the gradual decline in organic search traffic that older articles experience over time. It happens when content becomes outdated, competitors publish fresher pages, or Google updates its ranking signals. Most sites lose 20–40% of their organic traffic to content decay annually without realising it.
The tool connects to Google Search Console API, pulls 16 months of page-level click data, identifies each page's peak traffic month, compares it to the trailing 3-month average, and computes a decay score. Pages with a score above 30% are flagged as at-risk.
Yes. Completely free, no signup required. You only need to authorise read-only access to your Google Search Console data. We never request write permissions.
We recommend quarterly. Traffic drops are gradual and easy to miss month-to-month. A quarterly audit ensures you catch declining content before it falls off page one entirely.
Yes. Copy the iframe code from the Embed section below and paste it into any webpage. The embedded tool is fully functional and completely free for your visitors to use.